[Download] "Direct-To-Consumer Advertising of Genetic Tests Expands the Role of Obstetrician-Gynecologists" by Carrie F. Gill # eBook PDF Kindle ePub Free

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eBook details

• Title: Direct-To-Consumer Advertising of Genetic Tests Expands the Role of Obstetrician-Gynecologists
• Author : Carrie F. Gill
• Release Date : January 18, 2013
• Genre: Medical,Books,Professional & Technical,Science & Nature,
• Pages : * pages
• Size : 3459 KB

Description

This study characterized women’s responses to the direct-to-consumer advertising campaign for BRAC Analysis hereditary breast and ovarian cancer susceptibility testing. The study assessed women’s intent to pursue testing before and after viewing the commercial and identified where women would seek out information. Pre- and post-test questionnaires assessed family history ofbreast cancer, breast cancer anxiety and risk perception, as well as the likelihood that women would pursue genetic testing for breast cancer risk. After viewing the advertisement, 73 percent of women reported interest in information about BRACAnalysis. Overall, 76 percent of women reported that they would seek information on BRACAnalysisreg; testing from their OB/GYN and 37 percent would go to their family doctor. Being that OB/GYNs may soon be faced with an increase in questions about and requests for BRAC Analysis testing, it is imperative that an educational plan be set in place to train OB/GYNs further about the genetics of breast and ovarian cancer.

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